CONFIDENCE FROM THE SOURCE
SIGA is an exciting company in the predictive maintenance market for critical infrastructure.
Their investors felt that they needed a new and strong brand that will rise above the product features to a whole new concept.
But when we started our research, we discovered that some customers envision SIGA as an OT cyber security company, while the others saw them as an OT solutions company.
We’ve conducted extensive strategic research and repositioning, including interviewing opinion leaders and customers to define a new strategy.
After getting the new positioning and strategy approved, we got to develop the messaging platform, and built a new brand from the ground up – including logo, creative direction, corporate website and video.